Whether you want to relax and enjoy a glass of wine from a local vineyard, play a round of golf at the championship Rawls Golf Course, or kick back in Lubbock’s world renowned music scene, Lubbock’s quality of life is undeniably unique.   

• Sports fans, get ready to shout.  Lubbock is home to the mighty Texas Tech Red Raiders and so much Big XII action that you can cheer every day of the year.

• There is just so much music in Lubbock, you have to experience it for yourself to believe it. Did you know that Buddy Holly is from Lubbock, and legends like Waylon Jennings, Bob Wills, Joe Ely, Jimmie Dale Gilmore, Mac David, Pat Green, and Butch Hancock got their starts here?  That great tradition continues today.  How can so much talent be packed in a single place?  We like to think that our open horizons inspire endless creativity. And, lets not forget the Lubbock Music Festival (typically held every September) rocks” the city.

• Wine aficionados, prepare to indulge.  Our climate and soil conditions are perfect for wineries.  Lubbock is the center of the Palo Duro wine trail and home to some of Texas’ most prized and beautiful vineyards, including Llano Estacado, Cap Rock, and Pheasant Ridge.

• Lubbock is the heart of West Texas, and our western culture shows.  Cowboys, rodeos, and ranching are real ways of life here, as is the hard working spirit that they embody.  Come explore authentic western traditions at our National Ranching Heritage Center or take horse riding lessons at one of dozens of stables in the area.  We’ll tip our hats to you.

• Recreation abounds for outdoor enthusiasts.  Our climate makes it not only possible but down right comfortable to enjoy the outdoors every day.  Lubbock has no shortage of golf courses, including our championship Rawls Golf Course, as well as miles of hike and bike trails.  Need watersports?  There are 5 lakes in the area surrounding Lubbock, including the stunning Lake Mackenzie and Mackenzie State Park.

• Live healthy, be happy.  Lubbock is the hub of health care for the entire West Texas and Eastern New Mexico region.  We’re home to two advanced hospitals, Covenant Medical Center and University Medical Center, plus the The Texas Tech University Health Sciences Center (TTUHSC) which houses schools of Medicine, Allied Health, and Nursing. Lubbock offers the most comprehensive healthcare available between Dallas and Phoenix.

Best of all, Lubbock is home to the friendliest and smartest folks you’ll ever want to meet. Our West Texas welcome attracts and retains more than 40,000 college students, thousands of PhDs, engineers, scientists, and all sorts of well-educated, creative people to Lubbock each year.

So, come on!  What are you waiting for? Come visit us and find out for yourself why Lubbock’s lifestyle is undeniably unique, always entertaining, and a great place to live and work for people of all ages.